Roblox developers make money by selling things inside their games for Robux: game passes, developer products, subscriptions, private servers and paid access. Roblox also pays them Robux through Creator Rewards when paying players spend time in their games. Developers then exchange the Robux they've earned for real money through the Developer Exchange program, called DevEx.
So there are two halves to it. First you earn Robux. Then you cash them out. This guide covers every way to earn, how much of each sale you actually keep, and which ones matter most for a new game.
Game Passes
A game pass is a one-time purchase that a player owns forever in your game. VIP access, double coins, a special tool, a bigger backpack, a pet that follows you around. Players buy it once and keep it.
You keep 70% of the Robux from each sale. Roblox keeps the other 30% as its marketplace fee. A pass priced at 299 Robux earns you about 209 Robux per sale.
Passes are where most new games should start. They're easy to set up, players understand them, and they don't need much scripting. We wrote a full guide on how to make a game pass and what to charge, with real prices from the top games.
Developer Products
Developer products are things players can buy again and again: a stack of in-game coins, a revive, a spin of a wheel, a temporary boost. Because they repeat, they usually earn more than passes over time in games where players come back every day.
You also keep 70% of each developer product sale. They need a bit more scripting than passes, since your game has to grant the item every time someone buys it and make sure a purchase is never lost or counted twice.
Subscriptions
Subscriptions let players pay every month for ongoing perks, like a daily reward bundle or a members-only area. Roblox offers two kinds:
- Priced in real money, at $2.99, $4.99, $7.99, $9.99 or $14.99 a month. You earn 70% of the value in the first month and 100% from the second month onward, according to Roblox's documentation. These earnings are held for 30 days.
- Priced in Robux, at any amount from 49 Robux up. You earn 70% every month.
Subscriptions work best in games people play for months. In a brand-new game with no regulars, a pass is a better first purchase to offer.
Creator Rewards
Creator Rewards are Robux that Roblox pays you for bringing in and keeping certain players. It replaced the older Premium Payouts system in July 2025 and has two parts:
- Daily Engagement. You earn 5 Robux per day for each "Active Spender" who plays at least 10 minutes in your game, as long as your game is one of the first three games they open that day. An Active Spender is someone who has spent at least $9.99 on Roblox in the past 60 days and isn't a brand-new or just-returned player.
- Audience Expansion. If you bring someone new to Roblox, or someone who hadn't logged in for 60 days, through your game's share link, a direct link or a search for your game's name, you earn 35% of what they spend on Roblox in their first 60 days, up to their first $100. This part requires an ID-verified account, and your game has to average at least 100 daily players for the next 60 days.
Creator Rewards are paid as Earned Robux after a 60-day hold. The full rules are on Roblox's Creator Rewards page.
What this means in practice: playtime pays. A game that keeps paying players around for 10 minutes earns something from every one of them, even if they never buy anything.
Private Servers and Paid Access
Private servers let a player rent their own copy of your game for themselves and their friends, usually for a monthly Robux fee. They're popular in games people like to play with a group.
Paid access means charging Robux just to enter the game. It's rare for new games, because most players won't pay to try something they've never heard of. It works better for sequels or games that already have a community.
Other Ways Developers Earn
- Avatar items (UGC). Some developers design hats, clothing and accessories and sell them in the Marketplace.
- The Creator Store. You can sell models and plugins to other creators.
- Ads inside your game. Roblox's ad products can pay you for showing ads, and those earnings count as Earned Robux.
- Commissions. Plenty of developers earn by scripting, building or modeling for other people's games. If that's your path, our forum's marketplace is where developers and studios find each other.
How Robux Turn Into Real Money
Once you have at least 30,000 Earned Robux, you can cash them out through DevEx. In 2026 the standard rate is $0.0038 per Earned Robux, so 30,000 Robux pays out $114. Robux earned from verified U.S. players aged 18 and over in eligible games can qualify for a higher rate of $0.0054.
Only earned Robux count. Robux you bought, got from a gift card or received from a friend can't be cashed out. The full requirements and steps are in our guide to cashing out Robux with DevEx.
A Quick Example
Say your game sells a 299 Robux pass to 1,000 players:
- 1,000 sales × 299 Robux = 299,000 Robux spent by players
- Your 70% share = 209,300 Robux
- Cashed out at $0.0038 = about $795
You can run your own numbers with the free Robux and DevEx calculator in our dashboard.
Which Should You Use First?
For a new game, start with two or three game passes and one or two developer products that fit naturally. Make sure your game is fun for players who never pay, because that's what keeps them around long enough for Creator Rewards to add up and for some of them to buy something. Add subscriptions and private servers once you have regular players.
If you're wondering what all of this adds up to, our guide on how much Roblox developers make looks at the real numbers.
Common Questions
How much of a game pass sale does the developer get?
70%. Roblox keeps 30% as a marketplace fee. A 100 Robux pass earns the developer 70 Robux.
Do you get paid for visits on Roblox?
Not for visits alone. Roblox pays Creator Rewards for time that Active Spenders spend in your game (at least 10 minutes a day), not for every visit.
Can you make money on Roblox without players buying anything?
A little. Creator Rewards and in-game ads can earn you Robux from players who never buy anything. Most of the money in most games still comes from purchases.
How long until I can withdraw my Robux?
You need 30,000 Earned Robux and an approved DevEx account. Purchases are usually held for a few days before the Robux land in your balance, Creator Rewards for 60 days, and local-currency subscriptions for 30.
