
Monetization
How Do Roblox Developers Make Money? Every Way a Game Earns Robux
Game passes, developer products, subscriptions, Creator Rewards and more. How each one works, how much of each sale you keep, and how Robux turns into real money.

Monetization
Game passes, developer products, subscriptions, Creator Rewards and more. How each one works, how much of each sale you keep, and how Robux turns into real money.

Monetization
The current DevEx rate, the higher U.S. 18+ rate, the 30,000 Robux minimum, what counts as Earned Robux, and the steps to get paid.

Monetization
Create a game pass in the Creator Hub, script the perk so it works, and price it using data from 925 passes in the 100 most-played Roblox games.

Monetization
Roblox paid creators $363 million in one quarter of 2026, yet most games earn almost nothing. Real numbers for top games, small games and freelancers, and the math behind them.
Ideas, analytics and Live Ops for Roblox developers. Start with the free tools.